LINDA’S CASE STUDY

In the summer of 2021, Linda began her maternity leave and unexpectedly discovered a keen interest in e-commerce. During her break, she decided to venture into selling through the Amazon FBA model.

Balancing two jobs to support her family, especially since her husband, Casey, Is handicapped, Linda faced significant challenges. However, with remarkable determination, she began generating a modest Income that provided some financial relief.

Since 2021, Linda has been selling on Amazon, and it has become the primary source of Income for her family. Over the past few years, her sales were steady and satisfying, averaging 20-25 products sold daily at a high profit margin, with an average profit of about $12 per unit.

In March 2023, Linda’s supply chain was disrupted due to the Chinese New Year, leading to a three-week stock outage as her factory paused operations. When her goods finally arrived at Amazon, her business struggled to regain momentum, causing a significant drop in her keyword rankings. Simultaneously, two aggressive competitors entered her market niche, further impacting her sales.

Linda watched helplessly as her once-thriving business, which she had meticulously built, began to falter. The steady cash flow she had relied on suddenly seemed like a distant memory.

In her attempt to recover, Linda made several hasty decisions driven by fear and frustration. She lowered her prices, launched a costly advertising campaign, and frequently revised her product listing. These moves, however, did not yield the desired results.

Her monthly profits plummeted from an average of $8,000 to just $3,900-a sharp decline of over 50% in a matter of months.