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We are social beings who depend on others’ opinions before we take action. Whether it’s shopping online or dining out, we want to know what others think before we choose. That’s why Amazon reviews are so vital. You want happy customers to share their feedback about your product to build your brand. As American business writer Michael LeBoeuf said, “A satisfied customer is the best business strategy of all.” And Amazon ensures every customer is happy; that’s why they are so popular. There is no other place where you can find honest reviews and complaints about a product. But what makes Amazon reviews so essential for FBA sellers?
Amazon protects the honesty of reviews
From the beginning, Amazon has worked to maintain stringent policies to protect the genuineness of reviews. Even research has shown that Amazon’s algorithm that ranks products in search results uses ratings and product reviews to do so. Amazon banned all sponsored reviews long ago, and they are continually working to maintain the quality of products and reviews. They even released a statement saying that any seller found manipulating ratings or using sponsored or fake reviews will be banned from Amazon.
This means that customers can trust the reviews they see on Amazon, and they are more likely to buy products that have positive and authentic feedback. As a seller, you want to earn the trust of your potential buyers, and the best way to do that is to provide them with honest and helpful reviews from real customers. This will not only boost your sales, but also your reputation and credibility.
Customers trust Amazon
Amazon has always been open about its obsession for customers. It designs every new deal, scheme, offer, streaming service keeping in mind the customers. And this obsession has paid the eCommerce website handsomely. There are currently 112 million Americans subscribed to its Prime loyalty program. And these Prime members hold nearly 65% of all Amazon shoppers share in the US.
For the customers, it means Amazon is constantly improving their shopping experience with newer reviews. They can enjoy benefits such as free shipping, fast delivery, exclusive deals, and access to a vast catalog of products. They can also rely on Amazon’s customer service, which is known for its responsiveness and generosity. For example, Amazon offers a hassle-free return policy, which allows customers to return any product within 30 days of purchase, no questions asked.
As a seller, you want to take advantage of this huge and loyal customer base, and the best way to do that is to get more reviews on Amazon. Reviews are one of the main factors that influence customers’ buying decisions, especially when they are browsing through millions of products. According to a survey by BrightLocal, 91% of consumers read online reviews before making a purchase, and 84% trust online reviews as much as personal recommendations. Therefore, having more reviews on Amazon can increase your visibility, conversions, and sales.
Reviews are a potent means of market data
An Amazon seller, whether new or old, needs to do his research to understand which of his products will sell. And this is a challenging task. To help them out, sellers rely on tracking reviews on Amazon. They use Amazon review analysis tool to understand the reviews of a new product. The data collected from this research can help a seller grasp what a customer wants and what are his needs before launching a new product. If you get Amazon reviews on your product, you can easily improvise on bettering your sales.
Reviews are not only useful for finding new product ideas, but also for improving your existing products. By reading the reviews of your customers, you can learn what they like and dislike about your product, what features they appreciate, what problems they face, and what suggestions they have. You can use this feedback to make changes and enhancements to your product, and to address any issues or complaints. This will show your customers that you care about their satisfaction, and that you are willing to listen and improve. This will also increase the chances of getting more positive reviews and repeat purchases.
Amazon differentiates between product review and seller feedback
You must have heard the saying, “You can’t please everyone!” The same goes for selling products on Amazon. Even though a product is a clear representation of a brand, it is impossible to satisfy every customer. Sometimes, customers may have unrealistic expectations, or they may encounter problems that are beyond your control, such as shipping delays, damaged packages, or missing items. These issues can affect your seller feedback, which is a rating system that measures your performance as a seller on Amazon.
Seller feedback is different from product reviews, which are ratings and comments that customers leave about your product. Seller feedback reflects your service quality, such as shipping speed, packaging, communication, and customer support. Product reviews reflect your product quality, such as features, functionality, design, and value. Both seller feedback and product reviews are important for your success on Amazon, but they have different impacts and benefits.
Seller feedback affects your seller metrics, such as order defect rate, cancellation rate, late shipment rate, and valid tracking rate. These metrics determine your eligibility for the Buy Box, which is the box on the product detail page where customers can add items to their shopping cart. The Buy Box is highly coveted by sellers, as it can increase your sales by 82%. To win the Buy Box, you need to have a high seller feedback score, among other factors.
Product reviews affect your product ranking, which is the position of your product in the search results page. The higher your product ranking, the more visibility and traffic you get. To improve your product ranking, you need to have more positive and verified product reviews, among other factors.
How to get more reviews on Amazon?
Now that you know why Amazon reviews are so important for sellers, you may be wondering how to get more reviews on Amazon. There are many ways to do that, but some of them are against Amazon’s policies and can get you in trouble. For example, you should never pay for reviews, offer incentives or discounts for reviews, ask for positive reviews only, or use fake or fraudulent reviews. These practices can damage your reputation, lower your sales, and even get your account suspended or banned.
The best way to get more reviews on Amazon is to provide a high-quality product and a great customer service. You should also follow up with your customers after they receive their product, and ask them politely and professionally to leave a review. You can do this by sending them an email, a message, or a card with your product. You should also make it easy for them to leave a review, by providing them with a link or a QR code that directs them to the review page.
Another way to get more reviews on Amazon is to use a reputable and reliable FBA agency, such as Panda Boom. Panda Boom is the leading FBA agency that helps you boost your product ranking, sales, and reputation on Amazon. Panda Boom offers a range of services, such as product launch, product ranking, product reviews, product verification, product photography, and more. Panda Boom uses the best Amazon search practices and strategies to help you get more reviews on Amazon in a safe and effective way.
The power of reviews
Reviews are the lifeblood of any online business, especially on Amazon. Reviews can make or break your success as a seller, and you should always strive to get more reviews on Amazon. Reviews can help you increase your sales, improve your ranking, enhance your reputation, and grow your brand. Reviews can also help you understand your customers, improve your products, and provide a better service. Reviews are the ultimate proof of your product quality and customer satisfaction, and you should never underestimate their power.
