Getting reviews on Amazon in 2024

Reviews are one of the most important factors that influence the success of your products on Amazon. They help you rank higher, boost conversions, and build trust with your customers. But getting reviews on Amazon is not easy, especially with the constant changes in Amazon’s policies and algorithms. 

So how can you get more reviews on Amazon in 2024, without violating Amazon’s terms of service or risking your seller account? In this article, we will share with you the best practices and strategies that you can use to get more reviews on Amazon, both organically and through Amazon’s programs and features. We will also tell you what to avoid and how to deal with negative reviews.

Why are reviews important for Amazon sellers?

Reviews are essential for Amazon sellers for several reasons:

• Reviews help you rank higher on Amazon’s search results. Amazon’s algorithm considers reviews as a sign of product quality and customer satisfaction, and rewards products with more and better reviews with higher visibility and more traffic.
• Reviews help you increase conversions and sales. Reviews act as social proof and testimonials for your products, and help customers make informed buying decisions. According to a survey by BrightLocal, 91% of consumers read online reviews before making a purchase, and 84% trust online reviews as much as personal recommendations.
• Reviews help you improve your products and customer service. Reviews provide you with valuable feedback from your customers, and help you identify the strengths and weaknesses of your products. You can use this feedback to improve your products, address customer issues, and enhance your customer service.

How to get reviews on Amazon in 2024

Getting reviews on Amazon in 2024 is not impossible, but it requires a strategic and consistent approach. Here are some of the most effective ways to get more reviews on Amazon in 2024:

1. Deliver high-quality products and excellent customer service. This is the most basic and fundamental way to get more reviews on Amazon. If you deliver high-quality products that meet or exceed your customers’ expectations, and provide excellent customer service that resolves any issues or complaints, you will naturally get more positive reviews from your customers. On the other hand, if you deliver low-quality products or poor customer service, you will get more negative reviews or no reviews at all. Therefore, you should always focus on delivering value to your customers, and ensure that your product listings are accurate, clear, and honest.

2. Use the “Request a Review” button. This is a feature that Amazon provides to sellers to request reviews from their customers. The “Request a Review” button is located in the Order Details page in Seller Central, and you can use it to send an automated email to your customers, asking them to leave a product review and a seller feedback. The email is sent by Amazon, and follows Amazon’s guidelines and policies. You can use this feature to request reviews from your customers up to 30 days after the order is delivered, and you can only send one request per order. This is a simple and effective way to get more reviews on Amazon, as it reminds your customers to leave a review, and makes it easy for them to do so.

3. Join the Amazon Vine program. This is a program that Amazon offers to select sellers and vendors, to promote their products and get more reviews. The Amazon Vine program allows you to send free products to Amazon Vine Voices, who are trusted and experienced reviewers on Amazon. The Vine Voices will then write honest and unbiased reviews for your products, and post them on Amazon. The reviews will have a green stripe that says “Vine Customer Review of Free Product”. You can join the Amazon Vine program if you are a brand-registered seller or a vendor, and if you have products that have less than 30 reviews and are eligible for the program. The Amazon Vine program is a great way to get more reviews on Amazon, especially for new or low-reviewed products, as it helps you increase your product visibility, credibility, and sales.

4. Use third-party email responders. These are tools that allow you to send automated emails to your customers, to follow up with them after their purchase, and to ask them for reviews. Unlike the “Request a Review” button, third-party email responders give you more control and flexibility over the content, timing, and frequency of your emails. You can customize your emails to match your brand voice and style, and to include incentives, discounts, or bonuses for leaving a review. You can also segment your customers based on their purchase history, behavior, or feedback, and send them personalized and targeted emails. However, you should be careful when using third-party email responders, as you need to comply with Amazon’s communication guidelines and policies, and avoid sending spammy or manipulative emails that could annoy your customers or get your account suspended.

5. Create an email list. This is a strategy that involves building your own list of customers’ email addresses, and using it to communicate with them outside of Amazon. You can use your email list to send newsletters, updates, tips, or promotions to your customers, and to ask them for reviews. You can also use your email list to drive traffic to your own website or social media pages, where you can showcase your products and collect reviews. However, you should be aware that creating an email list is not easy, as Amazon does not share your customers’ email addresses with you. You need to find creative ways to collect your customers’ email addresses, such as using product inserts, landing pages, or lead magnets. You also need to follow the best practices of email marketing, such as providing value, getting permission, and respecting privacy.

6. Use product inserts. These are cards, flyers, or stickers that you can include in your product packaging, to communicate with your customers and to ask them for reviews. Product inserts can be a powerful way to get more reviews on Amazon, as they allow you to connect with your customers on a personal level, and to show your appreciation and gratitude. You can use product inserts to thank your customers for their purchase, to provide additional information or instructions for your products, to offer support or warranty, or to invite them to join your email list or social media pages. You can also use product inserts to ask your customers for reviews, but you need to be careful not to violate Amazon’s policies or to influence your customers’ reviews. You should not offer any incentives, discounts, or rewards for leaving a review, or ask for only positive reviews. You should also not include any external links or QR codes that direct your customers to leave a review on a platform other than Amazon.

How to handle negative reviews on Amazon

Negative reviews can hurt your product ranking, sales, and reputation on Amazon. But they can also help you improve and grow. Here’s how to handle negative reviews on Amazon:

• Monitor your reviews. Check your reviews regularly, and reply to them quickly and professionally. Use tools like Jungle Scout or Zonbase to track and manage your reviews, and get alerts when you get a negative review. Use Amazon’s Brand Dashboard to monitor your customer satisfaction metrics, and find out why you get negative reviews.
• Respond to negative reviews politely and positively. Always answer negative reviews, and try to fix the problem or complaint that your customer has. Say sorry for any trouble or disappointment, and offer a solution or a compensation, such as a refund, a replacement, or a discount. Thank your customer for their feedback, and show that you care about their opinion and experience. Don’t be defensive, rude, or argumentative, and respect your customer’s point of view. By responding to negative reviews in a nice and positive way, you can make an unhappy customer happy, and improve your brand image and reputation.
• Learn from negative reviews and improve your products and service. Don’t ignore or dismiss negative reviews, but use them as a chance to learn and improve. Analyze your negative reviews, and find out the common issues or patterns. Use this information to improve your products, your listings, your packaging, or your customer service. Update your customers on the changes or improvements that you have made, and show them that you value their feedback and that you want to provide the best quality and value.

How to get more reviews on Amazon in 2024

You should always deliver high-quality products and excellent customer service, and use Amazon’s tools and features to ask for reviews from your customers. You should also use other methods, like third-party email responders, email lists, or product inserts, to talk to your customers and to ask for reviews. But you should always follow Amazon’s policies and guidelines, and avoid any bad or tricky tactics that could hurt your customers or your account. Reviews help customers buy better, and help sellers improve their products and service. Reviews also help Amazon keep a high quality and trust on its platform, and provide a better shopping experience for everyone.