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How Much Money Do Amazon Sellers Make?

Embarking on an Amazon selling journey offers a blend of excitement and opportunity, with new sellers averaging $30,000 a year in profits.

Panda Boom's latest study dives deep into the essentials of starting your Amazon business and maximizing your earnings.

Posted by Panda Boom Amazon FBA Expert

Whether you’re driven by the desire for autonomy, extra income, or the thrill of global entrepreneurship, this guide lays out the landscape of Amazon selling in 2024, offering insights directly from the sellers’ experiences. Let’s explore how you can join the ranks of successful Amazon entrepreneurs.

New Amazon sellers are making over $30,000 a year in profits on average. Wondering what it takes to start selling on Amazon and how to make sure you’re making money this year? Panda Boom’s latest study spills all the beans.

Nearly half of the sellers starting out on Amazon are doing it because they want to call the shots in their work life.

Another big chunk, about 41%, are looking to make some extra cash alongside their regular income. Lots of people are also chasing the dream of working wherever they fancy, even if it means traveling the globe, while over a third are aiming to feel proud and accomplished through their success.

Selling on Amazon is turning into the main way to make money for a lot of people. So, what’s the deal with making money on Amazon in 2024?

Panda Boom, which is pretty much the go-to tool for Amazon sellers, did a huge survey of thousands of sellers to give you the lowdown on starting up and earning on Amazon, straight from the horse’s mouth.

Why do sellers love Amazon so much?

It’s pretty much like winning the lottery! Imagine having access to millions of customers right off the bat. That’s a huge market waiting for you.

Getting started on Amazon is a breeze.

The site is super easy to use, and you can get your products up and running in no time. Plus, Amazon’s got all these handy tools and resources, like Amazon Seller Central, making it super easy to keep track of your products, orders, and inventory.

Here’s a fun fact: over 89% of people in the US say they’d rather shop on Amazon than anywhere else online.

What's also cool about Amazon is the flexibility it offers.

Whether you want to sell your own stuff or use Amazon’s fulfillment services to store and ship your products, there’s an option that fits your business style. Plus, Amazon’s got a bunch of marketing tools to help you get your products out there and attract more customers.

Selling on Amazon is a game-changer!

You get to tap into a massive global audience without sweating the logistics, thanks to Amazon handling storage, shipping, and even customer service. Plus, being on a trusted platform means folks are more likely to buy from you. And the best part? Amazon gives you all these cool analytics and tools to tweak your listings and catch onto trends. It’s like having a roadmap to grow your business. Pretty awesome, right?

Posted by: Jacob Carter, 7-figure seller

How much money can you make selling on Amazon?

Well, most sellers bring in at least $1,000 a month in sales. The real high-rollers? They’re pulling in over $100,000 a month!

To break it down, about 40% of sellers are making somewhere between $1,000 and $25,000 every month.

That means their yearly sales can range from $12,000 all the way up to $300,000.

Selling on Amazon can be done in a few ways, but a popular route is launching your own brand and using Amazon’s Fulfillment-by-Amazon (FBA) service to handle the shipping and customer service.

Starting an Amazon business comes with its own costs and fees, just like any venture. But the cool part about Amazon FBA is that it makes things a lot easier. You just pick a product, send it to Amazon’s warehouses, set up your sale page, and let Amazon handle the heavy lifting. Before you know it, you’ll see sales and hopefully, some solid profits rolling in.

What's the Earning Potential for Amazon Sellers? A Quick Peek at Seller Earnings

Selling stuff on Amazon can really pay off, way more than your typical side gig.

Here's how it breaks down:

19%

of Amazon sellers

are knocking it out of the park with over $10,000 in sales each month.

30%

of Amazon sellers

are also doing pretty well, bringing in more than $5,000 every month.

30%

of Amazon sellers

are also doing pretty well, bringing in more than $5,000 every month.

Selling on Amazon has been a solid way to start an ecommerce business for a long time, drawing in loads of new sellers. And guess what? It hasn’t held them back from making good sales.

Check this out: 24% of small and medium-sized business sellers on Amazon have hit lifetime sales higher than $100,000.

Here’s how it breaks down:

  • 47% made under $25,000
  • 10% earned between $25,001 and $50,000
  • 6% got between $50,001 and $100,000
  • 10% reached between $100,001 and $500,000
  • 8% hit between $500,001 and $1,000,000
  • 5% scored between $1,000,001 and $5,000,000
  • 1% made it between $5,000,001 and $10,000,000

While sales figures are a big indicator of a successful Amazon shop, they don’t tell the whole story about what sellers actually take home in profits. So, let’s dive into that next.

How much money do Amazon sellers actually take home?

Well, the more profit, the merrier, right?
Starting a small business can be tough, and making a profit might take a while.
But, Amazon sellers are actually doing pretty well for themselves.

More than half of the sellers, 57% to be exact, are enjoying profit margins over 10%.
Even better, 28% of them are seeing profits higher than 20%.
Of course, not everyone’s riding the profit wave yet—13% of sellers mentioned their businesses haven’t started making money.

How much have Amazon sellers earned over time?

Well, 30% of small and medium business sellers have pocketed more than $50,000 in profits since they started — pretty impressive for something many kick off as a side project. And hey, 10% have even managed to rake in between $100,000 and $500,000.

Here’s a quick breakdown of their lifetime profits:

  • Under $25,000: 47%
  • $25,000 to $50,000: 10%
  • $50,001 to $100,000: 6%
  • $100,001 to $500,000: 10%
  • $500,001 to $1,000,000: 8%
  • $1,000,001 to $5,000,000: 5%
  • $5,000,000 to $10,000,000: 1%
  • Not sure: 13%

And guess what? For a lot of Amazon sellers, the profits start rolling in pretty fast.

Listen, selling on Amazon isn’t just some side hustle…

it’s a legit way to build a real business. You’re tapping into a massive audience, and with tools like FBA, Amazon practically does half the work for you – from shipping to customer service. It’s not just about making a few extra bucks; it’s about creating a brand and scaling up. You put in the effort, and this can become your main gig, no joke.

Posted by: David Perkins, Amazon FBA expert

How quickly do Amazon sellers start seeing profits?

Turns out, the majority (58%) were in the black within their first year.

Here’s how it breaks down:

  • Within 3 months: 22%
  • 3 to 6 months: 16%
  • 6 months to 1 year: 20%
  • 1 to 2 years: 20%
  • More than 2 years: 2%
  • Not sure: 7%

Wondering how to kick off your Amazon selling adventure?

We asked sellers about the cash and time they put in to get their shops up and running.
Worried it’ll cost a fortune to start?
It’s not just about the money. Investing your time, learning the ropes, and having the drive can also get you there.

Here’s a fun fact: a quarter of Amazon sellers got their business rolling with less than $1,000.

And most sellers, about 64%, kicked things off with less than $5,000.

Here’s how the startup costs break down:

  • Under $500: 16%
  • $500 to $1,000: 9%
  • $1,001 to $2,500: 16%
  • $2,501 to $,000: 23%
  • $5,001 to $10,000: 18%
  • More than $10,000: 57%
  • Not sure: 2%

What's the money for?

Mostly for getting your products (including those first samples), paying Amazon fees, and running promotions.

And how do sellers fund this?

A whopping 81% of sellers use their own money to start, while 33% get a helping hand from bank loans or generous family and friends.

How Much Time Do You Need to Start Selling on Amazon?

Starting an Amazon business doesn’t have to eat up all your time. Most sellers (71%) put in fewer than 20 hours a week.

Here’s a quick look:

  • Under 4 hours a week: 19%
  • 4-10 hours: 31%
  • 11-20 hours: 21%
  • More hours vary, but less common.

Plus, 74% of sellers got their shop up and running within 6 months. Initially, setting up might take more effort, but once you’re rolling, it’s more about keeping things running smoothly.

Is Selling on Amazon Still Profitable in 2024?

Definitely!

Most sellers are sticking around for 2024, with 39% aiming to boost their sales and introduce new products.

Even though 13% haven’t hit profitability yet, the majority are making decent money, way beyond just side hustle levels.

How Much Can New Sellers Make?

On average, SMB sellers make about $11,671 in sales monthly, translating to $140,052 yearly.

With an average profit margin of 21%, that’s roughly $2,451 per month or $29,412 a year in profits. For those hitting above 21% profit margins, earnings can soar to five figures monthly.

A few exceptional new sellers even make up to $3 million a year!

Three Key Tips from Successful Amazon Sellers

On average, SMB sellers make about $11,671 in sales monthly, translating to $140,052 yearly.

With an average profit margin of 21%, that’s roughly $2,451 per month or $29,412 a year in profits. For those hitting above 21% profit margins, earnings can soar to five figures monthly.

A few exceptional new sellers even make up to $3 million a year!

Tip #1
Quick Start, Big Wins

  • 48% launched within 3 months.
  • Half work 10 hours a week or less.
  • Key advice: Start now, don’t wait for perfection.

Tip #2
Effort Equals Rewards

  • Selling on Amazon needs work, not a quick cash grab.
  • 29% plan to expand their product range next year.

Tip #3
The Right Tools Matter

  • Success boils down to having time and the right tools.
  • Sellers wish they knew more about product research and analytics from the start.

Frequently Asked Questions About Profit Potential of Selling on Amazon

Q: How much profit can I realistically make selling on Amazon?

A:

The profit you can make on Amazon varies widely depending on factors like your product type, cost, and how you manage your business. While some sellers make a few hundred dollars a month, others rake in thousands or even millions annually. On average, many sellers see profit margins between 10% to 20%.

Q: Is it possible for new sellers to make a profit on Amazon?

A:

Absolutely!
Many new sellers start seeing profits within their first year. Success depends on choosing the right products, understanding your market, and efficiently managing your expenses. With the right approach, new sellers can definitely make a profit on Amazon.

Q: What are the initial costs of starting to sell on Amazon?

A:

Initial costs can range widely, from under $500 to over $10,000, depending on your business model and inventory. Common startup expenses include product sourcing, Amazon fees, and marketing. Many sellers start with a budget of less than $5,000.

Q: How much profit can I realistically make selling on Amazon?

A:

Many sellers report becoming profitable within the first 6 to 12 months. However, this timeline can vary based on how quickly you can source products, optimize your listings, and scale your operations. Patience and strategic planning play key roles in reaching profitability.

Q: Can selling on Amazon be my main source of income?

A:

Yes, for many sellers, Amazon becomes their primary income source. Success on Amazon can lead to significant earnings that surpass traditional job income. However, building a profitable Amazon business requires dedication, research, and a willingness to adapt and learn.

Q: Do I need a lot of money to start selling on Amazon?

A:

Not necessarily! Many sellers begin with a modest budget. It’s possible to start with less than $1,000, especially if you choose a low-cost business model like dropshipping or arbitrage. The key is to start small, learn the ropes, and gradually invest more into your business as you grow.

Q: What are the biggest challenges to making a profit on Amazon?

A:

Some of the biggest challenges include competition, finding the right products to sell, managing inventory, and navigating Amazon’s fees and rules. Additionally, effective marketing and optimizing your listings are crucial for standing out in a crowded marketplace. Overcoming these challenges requires persistence, market research, and a solid strategy.

Q: How can I increase my profits on Amazon?

A:

To boost your profits, focus on optimizing your product listings with high-quality images and SEO-friendly descriptions. Consider using Amazon’s advertising tools to increase visibility.
Keep an eye on your competition and pricing strategies. Additionally, expanding your product line and improving customer service can lead to higher customer satisfaction and repeat business, further increasing your profitability.

Final thoughts:

In conclusion, diving into Amazon selling opens up vast opportunities for significant earnings, and Panda Boom is your ultimate guide to embarking on this lucrative journey.

As the go-to platform for beginners, Panda Boom equips you with cutting-edge strategies and techniques to quickly generate considerable income.

Whether you’re seeking to understand the intricacies of Amazon selling or ready to start realizing your entrepreneurial dreams, Panda Boom is the launchpad for your success, ensuring a smooth and profitable start to your Amazon selling adventure.

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