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Understanding Amazon A+ Content
Amazon A+ Content is a distinctive feature within Seller Central, enabling brand owners to craft visually appealing product descriptions for their Amazon listings.
Previously referred to as Enhanced Brand Content, A+ content is accessible to third-party sellers with brand registration and all vendors. Currently, creating this premium content is free of charge.
Without A+ Content, your description is capped at 2,000 characters, lacking the ability to incorporate images or graphics. Let’s face it – a large chunk of plain text doesn’t exactly grab attention!
Wouldn’t you prefer something more engaging than just plain text?
Or this:
As you might notice, A+ Content gives you a bunch of cool modules so you can totally make your Amazon product descriptions your own, keeping your potential buyers hooked.
Where do you find A+ Content on Amazon?
You’ll see A+ Content right under the Product Description section on a product’s detail page. Once you whip up your A+ content, it’ll replace the old-school text description.
What is Premium Amazon A+ Content?
Put simply, Premium A+ Content is an upgraded version of the standard A+ content, tailored for Brand Registered sellers. Previously an exclusive perk for Vendors or those on Amazon Launchpad, it’s now accessible for free to third-party sellers on Seller Central, provided certain conditions are met.
Premium A+ Content, often referred to as A++, goes the extra mile with more dynamic content options, larger image displays, advanced comparison charts, carousel modules, and even the option to include video modules.
It’s a significant enhancement over the basic A+ Content.
As an Amazon FBA expert, let me tell you…
As an Amazon FBA expert, let me tell you: A+ content is a total game-changer for your product listings. It’s like giving your brand a megaphone to tell its story, complete with awesome images and super engaging details. We’ve seen firsthand how it turns casual browsers into buyers because they get all the info they need and feel super confident hitting that ‘buy’ button. So, if you’re aiming to jazz up your sales and make your products stand out, definitely give A+ content a shot.
It’s worked wonders for us!
To tap into the benefits of Premium A+ Content, you need to tick a few boxes:
- Ensure every Brand Owned ASIN in your catalog showcases a published A+ Brand Story.
- You should have a track record of at least 5 A+ Content projects marked as “Approved” in the last 12 months.
If you tick those boxes, you can get your hands on Premium A+ Content for free in Seller Central. Right now, during this promo phase, Premium A+ Content won’t cost you a dime.
But heads up, Amazon might start charging for this cool feature down the line.
The good news? Any A++ Content you roll out during this freebie period will stay up, even if Amazon puts a price tag on it later.
What Extra Stuff Does Premium A+ Content Pack?
Cool hover hotspot modules that pop when you hover over them
Not just one, but multiple video modules
Super slick comparison charts
Big, bold images that make your detail page pop
Carousel modules to give your page a smooth, scrollable feel
A handy Q&A module to clear up customer queries right away
A+ Content Showdown: Basic vs. Premium Comparison Guide:
- A+
- A+ Content is open to all sellers.
- Offers 17 basic design options.
- Uses standard resolution images.
- Has a width of 970 pixels for layouts.
- Allows up to 5 design elements on each page.
- May boost sales by 3-10%.
- A++
- A++ Content is by invitation.
- Provides 17 basic and 17 advanced design options.
- Features high-resolution images and videos.
- Layouts can be up to 1464 pixels wide.
- Clickable Q&A
- Permits up to 7 design elements on each page.
- Potential to increase sales by up to 15%.
Why Amazon A+ Content Rocks for Your Brand
Pump Up Your Sales by 3%-10%
Amazon’s own homework shows that A+ descriptions can hike up your sales by an average of 5.6%. Imagine you’ve got 100 folks peeping your product and 10 buy it – that’s a cool 10% conversion without A+ Content.
Now, sprinkle on that A+ magic with an average 5.6% bump, and you’re looking at nearly 16 people buying for every 100 visits.
That’s 5 or 6 extra buyers just like that!
More conversions = Bigger sales = Higher ranking, and that’s with the same crowd swinging by your listing.
This A+ stuff is gold for your hot-selling and busy items, but don’t expect it to work miracles on the ones gathering dust. For brand new listings, mix it with a solid PPC (pay-per-click) plan, and you’re golden.
Fewer Returns and Happier Customers
A+ lets you get down to the nitty-gritty about your product, with pics and infographics that lay it all out for the customer. Spill all the beans – the features, perks, and specs – so buyers know exactly what they’re getting. This clarity leads to fewer folks sending stuff back and grumbling in reviews.
Throw in some smart review tactics, and you’re on the path to racking up the good vibes.
Flex Your Product in Style with Cool Custom Features
Amazon gives you a playground of images and features to make your listing stand out. You’ve got 17 different types to play with, letting you showcase your product from every angle. Now’s the time to get artsy with your images and keep those shoppers scrolling through your story.
Share Your Brand’s Journey
A+ isn’t just about selling a product; it’s your chance to sell your whole brand story. Boost your brand’s profile by telling customers about your journey, what you stand for, and why they should pick you over the next guy.
Coming off as a legit brand with a story builds trust and can turn one-time shoppers into repeat buyers.
Easy on the Eyes
A+ Content is like a visual treat for buyers, breaking down your listing into bite-sized, easy-to-read chunks with pictures that keep them from zipping past all your persuasive points.
Back to Top.
Can You Get in on the A+ Content Action?
To get your hands on A+ Content, your brand’s gotta be on Amazon’s Brand Registry roster.
Here’s the checklist:
- You need a live trademark that’s all text or a snazzy logo, and it’s gotta be on your products or packaging.
- The trademark owner should be the one signing up.
- Get your brand in the registry.
- Check out Amazon’s rules for all the deets.
- Once Amazon gives the thumbs up, you’re all set to start crafting A+ descriptions for your brand. And the cherry on top? It’s on the house!
CPsst… when you’re adding a new product, make sure your brand’s name is a dead ringer for the one you’ve registered.
If you haven’t tried A+ content for your listings yet…
If you haven’t tried A+ content for your listings yet, you’re missing out. It’s like giving your products a VIP makeover. We’ve been using it and, honestly, it’s like night and day. Customers get the full story of what they’re buying, with all the cool visuals and nifty details.
It’s way more than just a product page; it’s an experience. And the best part? Watching those sales numbers climb. So, if you want to make your products pop and give your customers something to remember, A+ content is your best friend.
How to create Amazon A+ Content
Ready to Roll with A+ Content After Registering?
Step One
Pop over to seller central, scoot your mouse to Advertising, then to A+ Content Manager.
Step Two
Hit the ‘Start creating A+ content’ button.
With the Basic deal, Amazon says you can drop in up to 5 modules (but hey, they’ll let you sneak in 7).
Go for a Brand Story, and you get to sprinkle your brand’s tale across all your Amazon-listed products. It’s like a double-feature: slap on a “Brand Story” right above your classic A+ Content.
Step Three
Name your content and choose your language. Let’s say we’re crafting a Basic A+ Content description.
Step Four
Press ‘Add Module’.
Step Five
Pick your modules.
Seven’s your lucky number for A+ content modules.
Here's a sweet setup:
Module 1:
Logo
Module 2:
Big and bold Image Header With Text – 970 x 600 pixels of brand or product highlights, plus some chatter below to dig into your brand’s saga.
Module 3:
Eye-Catching Standard Image & Dark Text Overlay – Whip up a 970 x 300 pixel banner that’s hard to miss (text box is optional).
Module 5&6:
Feature Focus with Images – Highlight top features or benefits with a 300 x 300 pixel pic and some explanatory text.
Module 7:
Triple Threat Images & Text – Perfect for chatting up other cool product features or perks. I’m all about this layout – it’s sleek, scannable, and gives you space to dish on all the good stuff. But hey, you do you and make it shine for your brand. Mix it up with right-side images, a four-pic square, a multi-image showcase – get creative!
Hot Tip:
The comparison chart is a winner if you’ve got a lineup of products. You can even link directly to the other listings.
Step Six
Apply it to your ASIN(s).
Step Seven
Give it a once-over and send it off for approval.
Keep it clean – no special characters or claims of being the best. No typos – because, obviously. Stay in your lane – don’t nudge competitors or drop other brand names. Not too repetitive, and make sure your pics are crystal clear. Keep your website out of it.
Here's the lowdown on image sizes:
- Logo
- Banner:
- Four-Image & Text:
- Four-Image Grid:
- Everything else:
- 600 x 180 pixels
- 970 x 300 pixels
- 220 x 220 pixels
- 135 x 135 pixels
- 300 x 300
Post-creation, tag your ASINs to your masterpiece and shoot it off for the green light.
Remember, you might have a seven-day wait, and if there’s a hiccup, you’ll need to fix it and resubmit.
Keep it smooth to avoid the back-and-forth.
Just dropping in to share a little wisdom on A+ content…
Just dropping in to share a little wisdom on A+ content. Think of it as the secret sauce that takes your listings from meh to marvelous. I’ve been down that road, and let me tell you, it’s a game-changer. You get to roll out the red carpet for your products, showcasing them in all their glory with stunning images and killer copy. And the customers?
They love it! It’s like they can’t get enough, and that translates to sweet, sweet sales. So if you’re on the fence about A+ content, consider this your sign to dive in and watch your brand shine!
How to optimize your Amazon A+ content
Give the Lowdown on Your Product
Spill the beans on your product.
The more you share, the less hassle you’ll have with returns and grumpy feedback.
Flaunt what makes your product a standout—this is your chance to shine brighter than the rest.
Keep It Snappy and Scannable
Ditch the essay vibes and tech jargon. Keep it light, tight, and bright. Make sure the juicy bits are in your images so shoppers can spot the good stuff in a flash.
Be the Answer Guru
Answer questions posted on your listing/reviews/feedback or competitors listings
If they’re asking, they’re not finding.
Your A+ content should be the treasure map that leads them straight to the answers.
Keyword Tag Your Pics
Amazon’s all about those alt-image keywords now.
They might not jazz up your Amazon search status, but Google will eat it up. Plus, they’re like a helping hand for the visually impaired crowd.
Scope Out the Competition
Take a peek at your rivals’ A+ game and crank it up a notch.
Make it crystal clear why shoppers should pick you over the other guys.
Nail Those Images & Infographics
Pictures are your pitch.
Texting up your images with specs and features can turn window-shoppers into buyers.
Imagine your product in their space.
If you’re not the next Picasso, get a pro to make your listing pop.
Cut the Fluff Skip the blah-blah and give the people what they want: the good stuff about what you’re selling.
Got a FAQ section? Brilliant. Use it to clear up those common head-scratchers right in your description or with a smart infographic.
Find Your Brand’s Groove.
What’s your brand’s vibe?
If you’re not sure, it’s time to figure it out.
Take cues from your competition or carve out your own unique voice.
Just look at how this brand’s nailing their story.
Remember, A+ Content isn’t just about filling space; it’s your stage to show off what you’re all about.
Fine-Tuning Your Amazon A+ Content for Better Results
Once you’ve developed captivating images and engaging descriptions, how can you determine if your A+ Content is effective?
Evaluating the Impact of Your A+ Content on Sales
Monitor your ‘Unit Session Percentage’ and sessions in reports The ‘Unit Session Percentage’, your conversion rate, is calculated by dividing the total units sold by the number of sessions:
Units sold / Number of sessions = Unit session percentage
Track these figures for at least 2-4 weeks to gauge any changes.
Remember, improvements from A+ Content are gradual, not instantaneous.
To find this in Seller Central:
Navigate to Reports > Business Reports > Detail Page Sales and Traffic by Child Item > Select the product to track.
Boost your sessions by increasing traffic with PPC campaigns.
Conduct A/B tests on different formats and content
Variation testing, or A/B testing, is essential for Amazon sellers.
What succeeds for one product might not for another.
If no progress is seen after a month, consider varying your content’s layout or images.
Utilize Amazon’s ‘Manage Your Experiments’ beta tool
If available to you, this tool simplifies A/B testing of A+ Content pages.
Currently, it’s a beta feature limited to certain sellers.
Criteria for A/B testing:
- Own a brand
- High-traffic ASINs
- Existing A+ content for those ASINs
- Check your eligibility on Amazon.
Mobile Optimization for Amazon A+ Content
Amazon automatically adjusts your A+ Content for mobile, but ensure it displays correctly by previewing it in both desktop and mobile formats before publishing.
Given the high number of mobile shoppers on Amazon, mobile optimization is crucial, possibly even more so than for desktop.
On mobile, the product description appears before bullet points, unlike on desktop.
Amazon A+ Content and Search Indexing While A+ Content is not indexed by Amazon’s search, it is by Google, which can enhance your search result visibility.
After going live, A+ Content replaces your former text description. But keep the old description filled out for Amazon’s indexing.
To check for keyword indexing, search your ASIN plus the keyword on Amazon. If the product appears, the keyword is indexed. If not, it’s not indexed.
Use unique keywords in your A+ Content to test for indexing, separate from those used elsewhere in your listing.
Amazon A+ Content Tips - What to Do and What Not to Do
Amazon A+ Content is your golden ticket to showing off your brand and products to potential buyers. But remember, there are some rules you need to follow to get your A+ content approved without a hitch.
If you’re new to Amazon A+ Content, start by checking out the guidelines. They’ll help you nail the image formatting, avoid any no-no content, and really leverage this cool feature.
To make things easier, here’s a quick rundown of the major dos and don’ts for crafting your Amazon A+ Content:
DO:
- Stick to Amazon’s specific image size and resolution requirements for A+ content.
- Only use images, videos, and text that you have the rights to.
- Use comparison charts to highlight how your product stacks up against others in your brand.
- Craft original and engaging text content to keep visitors hooked and avoid Amazon’s moderation flags.
- Only upload videos in supported formats like AAC, AVI, FLV, MOV, MP4, MPEG-2, and 3GP.
- Ensure thumbnail images are in PNG or JPEG format and stick to a 16:9 aspect ratio.
DO NOT:
- Include any contact or shipping info in your A+ Content.
- Use any copyrighted, trademarked, or registered symbols.
- Mention competitors, distributors, or other brands.
- Use overly salesy language like “best-selling”, “#1”, or “the best”.
- Add any external links to your brand’s website or elsewhere.
- Attribute quotes to customers or anyone else.
- Upload blurry, low-quality, or copied A+ Content and images.
- Repeat the same product photo or otherwise waste your valuable A+ content space.
- Break any other Amazon A+ Content specification requirements.
Stick to these pointers, and you’ll be on your way to creating A+ Content that shines!
Conclusion
Developing A+ Content may take time and resources, but it’s a valuable investment for your brand’s longevity on Amazon.
If you’re brand-registered, make sure to utilize this feature.
If you need a hand with your A+ content, just shoot us an email at support@panda-boom.com.
